Social Media Manager · Tel Aviv

I turn ideas into content people want to watch, share and remember.

From concept to camera to post, I create social content that makes brands feel relevant, human and worth following.

See my work Let’s talk
Laura Schulmann on the airport tarmac in Tel Aviv in front of the German government aircraft
On assignment for @germanyinisrael
Currently
Social Media Manager, German Embassy in Tel Aviv
Best-performing post
1.5M+ views across all platforms
Organic media pickup
N12, Kan and Walla

The person behind the posts

Portrait of Laura Schulmann sitting cross-legged in a white T-shirt and jeans, smiling at the camera

Hi, I’m Laura.

I’m a Social Media Manager with a background in communications, media and digital storytelling.

Currently, I manage social media for the German Embassy in Tel Aviv, turning diplomacy, culture and current events into content that feels relevant, engaging and made for social.

From idea to execution

  1. Strategy
  2. Concept development
  3. Copywriting
  4. Design
  5. Filming
  6. Editing
  7. Publishing

Results · @germanyinisrael

Germany in Israel

As Social Media Manager for the German Embassy in Tel Aviv, I lead the full content process from idea to execution, including strategy, concept development, copywriting, design, filming, editing and publishing.

  • Growth +200% followers In just 18 months.
  • Reach Stronger organic reach A growing share of views comes from non-followers.
  • Audience Younger audience Shifted the account’s largest follower age group.
Instagram profile of germanyinisrael, German Embassy in Tel Aviv, showing 945 posts and 17.3K followers
Open on Instagram

#1 best-performing post

Phone screenshot of the reel reposted by Walla News, credited as original by germanyinisrael
Reposted by Walla News
Phone screenshot of the reel reposted by V1 and N12 News
Reposted by V1 and N12 News

One post. 1.5M+ views.

Created the account’s best-performing post to date, earning organic pickup from major Israeli media, including N12, Kan and Walla.

Views
1.5M+ across all platforms
New followers
2,000+ generated from one post
Picked up by
N12, Kan, Walla
Watch the reel

Made by me · A project from A to Z

Who are the Yekkes?

Each project started with a communication goal and was developed from idea to final execution.

  1. 01

    The challenge

    Make the history and identity of German-speaking Jews in Israel relevant and engaging for a younger social media audience.

  2. 02

    The idea

    Create a four-part Reel series centered on personal stories, making a historical topic feel human and accessible.

  3. 03

    My role

    • Concept development
    • Research
    • Storytelling
    • Production planning
    • Creative direction
    • Copywriting
    • Final approvals
    • Publishing
  4. 04

    The outcome

    A four-part video series that turned a complex cultural and historical topic into engaging short-form content for social media.

Graphic design & visual content

Strong visuals, on brand.

I love turning ideas into strong visuals. Canva is one of my go-to tools for creating creative, on-brand social media graphics quickly and effectively.

Let’s talk

Let’s create something people want to watch, share and remember.

From strategy and concepts to content and execution, I’d love to bring my creativity and social thinking to your team.